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It's Never OK campaign

Bracknell Forest Police wanted to spread awareness of domestic abuse in the Bracknell area. They commissioned 3seven9 to create a single piece of content to be used in newspapers as well as though social media. During the discovery stage we found they had many shocking stats about the subject, and chose to create an infographic in a variety of sizes.
Getting good feedback from the infographic, the Bracknell Forest Police decided to commission us for a full campaign. With a bigger budget we spent more time developing the brand, logo and tone. I took this branding and designed and built the website.
Wireframe for homepage
Homepage screenshot for itsneverok.co.uk
We also included a video piece as part of the package. We interviewed local authorities on the subject, as well as an anonymous victem. To keep the victim anonymous we shot some sections on greenscreen, allowing us to create a carousel effect to introduce them.
 
The filming was done by Sorted Media Productions. I edited the video, keyed the greenscreen and animated the opening and closing idents.
Lastly we designed this 6pp C-fold brochure for print.
It's Never OK campaign
Published:

Project Made For

It's Never OK campaign

Campaign to spread awareness about domestic abuse in the Bracknell area. Using web, print, social and content marketing.

Published: